About Lakeshore.

I’m Drew Sindle, owner of Lakeshore Media. I have a bachelor’s degree in computer science from UALR, and previously worked at a defense contractor programming drone training software.

I left that role when the workload and pressure of billing hours became unsustainable. Today, I bring that technical experience to websites and marketing for local businesses through Lakeshore.

I’ve also worked in social media since 2019, and that work continues today. My main account, @nugget, reached roughly 10 million followers. Another of my accounts, @pissed, passed 1 million, and I’ve grown many other accounts beyond 300,000 followers.

That experience shapes how I think about content, campaigns, and the people they need to reach. Lakeshore brings that creative experience together with the technical work of building useful websites.

On camera, too.

A UGC reel featuring me, shared on Instagram.

~1Mviews on this reel

Watch the reel on Instagram
Opening frame of Drew’s reel: a doorway with a humorous caption about falling asleep after getting home. Watch on Instagram

Campaigns I’ve led.

CeraVe: Skincare, made shareable.

My role: Campaign creative and design

Bring skincare into the feed through familiar situations and a sense of humor.

  • Social creative and captions
  • Shared on @nugget

Conversational captions pair CeraVe imagery with familiar situations: running late after a beauty routine and reacting to someone with no skincare routine. The featured beauty-regimen Instagram post turned that humor into thousands of shares.

The beauty-regimen post

Accounts reached
614,769
Impressions
728,483
Shares
2,561

Instagram Post Insights supplied by Drew. These figures describe the beauty-regimen post only.

CeraVe social post showing a man carrying skincare products, captioned about arriving late to work because of a beauty regimen.CeraVe social post showing a man offering skincare products to another person, captioned about someone not having a skincare routine.
See the full post insights

Instagram Post Insights supplied by Drew. These figures describe the beauty-regimen post only.

Reach

Accounts reached
614,769
Followers
95.7%
Non-followers
4.3%

Impressions

Impressions
728,483
From Home
691,469
From Explore
16,977
From Profile
14,610
From Other
5,427

Accounts engaged

Accounts engaged
23,144

Post interactions

Post interactions
23,750
Likes
20,464
Shares
2,561
Saves
642
Comments
83

Profile activity

Profile activity
744
Profile visits
738
Follows
5
External link taps
1

Original insight screenshots

Jack in the Box: A little luck in the feed.

My role: Campaign creative and design

Make a seasonal promotion feel like something a friend would send you.

  • Text-message meme creative
  • Instagram feed post and Story

A rainbow over a Jack in the Box sign becomes the punchline in a conversation about free Oreo Cookie Mint shakes. The creative appeared in @nugget’s feed and an Instagram Story, where 979 taps on the brand tag gave viewers a direct route to @jackinthebox.

One feed post + one Story

Impressions · feed + Story
1.2M
Story accounts reached
666,730
Story brand-tag taps
979

Instagram insights supplied by Drew. The feed post recorded 512,419 impressions and the Story recorded 689,844: 1,202,263 in total. Reach is reported separately for each placement.

Jack in the Box meme shared by @nugget: a text conversation about free Oreo Cookie Mint shakes, with a rainbow above the restaurant sign.
See the feed and Story insights

Instagram insights supplied by Drew. The feed post recorded 512,419 impressions and the Story recorded 689,844: 1,202,263 in total. Reach is reported separately for each placement.

Feed · reach

Accounts reached
494,421
Followers
98.2%
Non-followers
1.8%
Accounts engaged
7,885

Feed · impressions

Impressions
512,419
From Home
498,839
From Explore
6,001
From Profile
5,497
From Other
2,082

Feed · interactions

Post interactions
7,958
Likes
7,500
Shares
191
Saves
220
Comments
47

Feed · profile activity

Profile activity
360
Profile visits
359
Follows
1

Story · reach

Accounts reached
666,730
Followers
665,779
Non-followers
951
Impressions
689,844
Accounts engaged
222

Story · interactions

Story interactions
219
Likes
190
Shares
29
Replies
0

Story · sticker taps

Total sticker taps
1,247
@jackinthebox
979
#jackintheboxpartner
268

Story · profile activity

Profile activity
698
Profile visits
673
External link taps
16
Follows
9

Original insight screenshots

Passion Tree: The Sphere, made for the feed.

My role: Meme / reel creative

Bring a Super Bowl campaign moment into a social feed.

  • Meme / reel creative
  • Super Bowl social campaign

This short meme pairs night footage of the Las Vegas Sphere with a conversational reaction caption. The Sphere sequence reveals Passion Tree’s mini seltzers and finishes with the brand’s logo. We ran the reel for Passion Tree during the Super Bowl.