CeraVe: Skincare, made shareable.
My role: Campaign creative and design
Bring skincare into the feed through familiar situations and a sense of humor.
- Social creative and captions
- Shared on @nugget
Conversational captions pair CeraVe imagery with familiar situations: running late after a beauty routine and reacting to someone with no skincare routine. The featured beauty-regimen Instagram post turned that humor into thousands of shares.
The beauty-regimen post
- Accounts reached
- 614,769
- Impressions
- 728,483
- Shares
- 2,561
Instagram Post Insights supplied by Drew. These figures describe the beauty-regimen post only.
See the full post insights
Instagram Post Insights supplied by Drew. These figures describe the beauty-regimen post only.
Reach
- Accounts reached
- 614,769
- Followers
- 95.7%
- Non-followers
- 4.3%
Impressions
- Impressions
- 728,483
- From Home
- 691,469
- From Explore
- 16,977
- From Profile
- 14,610
- From Other
- 5,427
Accounts engaged
- Accounts engaged
- 23,144
Post interactions
- Post interactions
- 23,750
- Likes
- 20,464
- Shares
- 2,561
- Saves
- 642
- Comments
- 83
Profile activity
- Profile activity
- 744
- Profile visits
- 738
- Follows
- 5
- External link taps
- 1












