A new website. A fuller calendar.
Geneva Lake Gutters
- New website
A new website gives a local gutter business a place to turn interest into estimates and booked work. The scaled reference follows three booked jobs in month one and six in month two, at an illustrative $1,500 average job value.

The starting point.
Geneva Lake Gutters needed a new website where local homeowners could learn about its services and request an estimate. The first month of the reference sample starts with nine inquiries, six estimates, and three booked jobs.
The work.
We built a new website around the gutter services the business offers and a clear next step for requesting an estimate.
From a new website to booked work.
Scaled reference sample for the first two months.
- Month 13 Booked jobs
- Month 26 Booked jobs
The difference.
In month two of the scaled reference, 18 inquiries lead to 12 estimates and six booked jobs. At the same $1,500 average job value, modeled booked value grows from $4,500 to $9,000: three additional jobs and $4,500 in additional modeled value. These sample figures describe booked work rather than collected revenue.
- Modeled booked job value
- $9,000
- Month two · 6 booked jobs × $1,500 average job value
- Additional booked jobs
- +3
- Month one to month two · 3 booked jobs → 6 booked jobs
- Additional modeled booked value
- +$4,500
- Month one to month two · $4,500 → $9,000 at a $1,500 average job value
Illustrative figures scaled from the chosen reference. Booked job value is modeled at $1,500 per job, not collected revenue.

